The Chainsmokers
uk digital marketing
2016 - 2019
UK digital marketing campaign for The Chainsmokers
I managed the UK digital strategy for all of The Chainsmokers' releases, crafting unique market activations that drove engagement and excitement around their music.
Key campaigns included a BRIT Awards social takeover, where I executed a strategic content plan to maximize visibility across platforms, and a real-time Snapchat campaign tied to a surprise BRITs performance. These activations not only amplified the band’s presence but also fostered deeper connections with their UK fanbase through creative, real-time digital experiences.
🏆 Official Charts - Top 3 UK album
🏆 2x platinum & 2 x double platinum singles
I managed the UK digital strategy for all of The Chainsmokers' releases, crafting unique market activations that drove engagement and excitement around their music.
Key campaigns included a BRIT Awards social takeover, where I executed a strategic content plan to maximize visibility across platforms, and a real-time Snapchat campaign tied to a surprise BRITs performance. These activations not only amplified the band’s presence but also fostered deeper connections with their UK fanbase through creative, real-time digital experiences.
🏆 Official Charts - Top 3 UK album
🏆 2x platinum & 2 x double platinum singles
