RAYE — My 21st Century Blues
artist partnership
february 2023
To celebrate RAYE’s debut album, My 21st Century Blues, my team led the strategic partnership between RAYE and her label to create an exclusive launch event that honored her artistic journey and independent spirit.
In collaboration with The In, we designed as an intimate gathering for RAYE’s closest friends, family, and industry supporters, the event embodied the soulful and defiant essence of the album. The campaign exemplified Spotify's commitment to spotlighting transformative artists, generating buzz and positioning RAYE’s debut album My 21st Century Blues as a pivotal moment in her career. It underscored the power of collaboration in elevating groundbreaking talent while creating an authentic and memorable experience for guests.
press
︎︎︎ yahoo
︎︎︎ getty
In collaboration with The In, we designed as an intimate gathering for RAYE’s closest friends, family, and industry supporters, the event embodied the soulful and defiant essence of the album. The campaign exemplified Spotify's commitment to spotlighting transformative artists, generating buzz and positioning RAYE’s debut album My 21st Century Blues as a pivotal moment in her career. It underscored the power of collaboration in elevating groundbreaking talent while creating an authentic and memorable experience for guests.
press
︎︎︎ yahoo
︎︎︎ getty
