about me

Hello! I am a senior marketing executive with 15 years of experience, a consistent record in brand marketing and a strong media background. I have extensive knowledge of content strategy, brand marketing, customer acquisition & retention, streaming services & subscription models, talent management & partnerships, as well as working with data and analytics.

Over the years I’ve worked with artists of all levels, from emerging talent to global superstars including The Rolling Stones, Sam Smith, Florence + The Machine, Lewis Capaldi, Justin Timberlake, P!nk, Little Mix, Sia, The Chainsmokers, ZAYN & Bring Me The Horizon, as well as global brands including Spotify, Vodafone, Vogue & GQ.

In 2024 I joined TikTok focusing on driving business growth with Creator Partnerships and most recently I headed up Music Partnerships at Spotify, overseeing global market-leading campaigns across digital, social, out of home, podcasts and live events. I have previously held leadership positions at Condé Nast, Sony Music and TaP Management, where I oversaw creative marketing and talent development.


Spotify Wrapped 2022
2x Webby Winner

Bring Me The Horizon
Clio Award 2020 - Silver Winner

Little Mix
BRIT Award 2019 -British Video, Social Vote Campaign

Spice Girls 25
Music Week Award 2022 - Best Catalogue Marketing Campaign

#1 UK Albums - Official Charts
Bring Me The Horizon - amo
P!nk - Beautiful Trauma
P!nk - Hurts 2B Human
Olly Murs - 24 Hrs
Years & Years - Communion


︎︎︎ The Rolling Stones x FC Barcelona︎︎︎ Delphi Economic Forum VIII
︎︎︎ Spotify x Eurovision 2023

︎︎︎ Sam Smith AR Canvas
︎︎︎ Eurovision 2022 National Jurors
︎︎︎ Spice Girls 25 London Bus
︎︎︎ BBC Introducing Masterclass
︎︎︎ Sandbox Best Campaigns of 2020