about me

Hello! I am a senior marketing executive with 15 years of experience, a consistent record in brand marketing and a strong media background. I have extensive knowledge of content strategy, brand marketing, customer acquisition & retention, streaming services & subscription models, talent management & partnerships, as well as working with data and analytics.

Over the years I’ve worked with artists of all levels, from emerging talent to global superstars including The Rolling Stones, Justin Timberlake, P!nk, Little Mix, Olly Murs, Florence + The Machine, Sia, Lewis Capaldi, The Chainsmokers, MØ, ZAYN, Sam Smith,  & Bring Me The Horizon, as well as global brands including Spotify, Vodafone, Vogue & GQ.

Currently I head up Artist Partherships at Spotify, overseeing strategic partnerships and global market-leading campaigns across digital, social, out of home, podcasts and live events. I have previously held leadership positions at Condé Nast, Sony Music and TaP Management, where I oversaw creative marketing and talent development.


Spotify Wrapped 2022
2x Webby Winner

Bring Me The Horizon
Clio Award 2020 - Silver Winner

Little Mix
BRIT Award 2019 -British Video, Social Vote Campaign

Spice Girls 25
Music Week Award 2022 - Best Catalogue Marketing Campaign

#1 UK Albums - Official Charts
Bring Me The Horizon - amo
P!nk - Beautiful Trauma
P!nk - Hurts 2B Human
Olly Murs - 24 Hrs
Years & Years - Communion


︎︎︎ The Rolling Stones x FC Barcelona︎︎︎ Delphi Economic Forum VIII
︎︎︎ Spotify x Eurovision 2023

︎︎︎ Sam Smith AR Canvas
︎︎︎ Eurovision 2022 National Jurors
︎︎︎ Spice Girls 25 London Bus
︎︎︎ BBC Introducing Masterclass
︎︎︎ Sandbox Best Campaigns of 2020