about me
With 15 years of experience in artist marketing and a strong creative background, I specialise in creating high-impact campaigns at the intersection of music, tech, and data. My expertise covers content strategy, product marketing, talent management, and analytics.
Over the years, I've worked with artists such as The Rolling Stones, Sam Smith, Florence + The Machine, Lewis Capaldi, Justin Timberlake, Bring Me The Horizon and P!nk, as well as global brands including TikTok, Spotify, Vogue & GQ.
In 2024, I joined TikTok to lead Music Streaming & Commercial Partnerships across EMEA, and most recently, I headed up Music Partnerships at Spotify, driving market-leading campaigns across digital, social, and live events. I’ve also held roles at Condé Nast, Sony Music, and TaP Management, focusing on creative marketing and talent development.
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Over the years, I've worked with artists such as The Rolling Stones, Sam Smith, Florence + The Machine, Lewis Capaldi, Justin Timberlake, Bring Me The Horizon and P!nk, as well as global brands including TikTok, Spotify, Vogue & GQ.
In 2024, I joined TikTok to lead Music Streaming & Commercial Partnerships across EMEA, and most recently, I headed up Music Partnerships at Spotify, driving market-leading campaigns across digital, social, and live events. I’ve also held roles at Condé Nast, Sony Music, and TaP Management, focusing on creative marketing and talent development.
awards
Spotify Wrapped 2022
2x Webby Winner
Bring Me The Horizon
Clio Award 2020 - Silver Winner
Little Mix
BRIT Award 2019 -British Video, Social Vote Campaign
Spice Girls 25
Music Week Award 2022 - Best Catalogue Marketing Campaign
#1 UK Albums - Official Charts
Bring Me The Horizon - amo
P!nk - Beautiful Trauma
P!nk - Hurts 2B Human
Olly Murs - 24 Hrs
Years & Years - Communion
press
︎︎︎ The Rolling Stones x FC Barcelona︎︎︎ Athens Music Week 2026
︎︎︎ Delphi Economic Forum VIII
︎︎︎ Spotify x Eurovision 2023
︎︎︎ Sam Smith AR Canvas
︎︎︎ Eurovision 2022 National Jurors
︎︎︎ Spice Girls 25 London Bus
︎︎︎ BBC Introducing Masterclass
︎︎︎ Sandbox Best Campaigns of 2020