I am a senior marketing executive with 12+ years of experience, a consistent record in brand marketing and a strong media background.
I have extensive knowledge of content strategy, brand marketing, customer acquisition & retention, streaming services & subscription models, talent management & partnerships, as well as working with data and analytics.
Over the years I’ve worked with artists such as Justin Timberlake, P!nk, BTS, Little Mix, Olly Murs, Sia, The Chainsmokers, MØ, ZAYN, Sam Smith, Meghan Trainor, Miley Cyrus & Bring Me The Horizon, as well as global brands including Spotify, Vodafone, Vogue & GQ.
Currently I head up artist partherships for the UK at Spotify, focusing on delivering global marketing campaigns and music partnerships, working across on-platform promotion, digital, social, out of home, podcasts and live events.
I have extensive knowledge of content strategy, brand marketing, customer acquisition & retention, streaming services & subscription models, talent management & partnerships, as well as working with data and analytics.
Over the years I’ve worked with artists such as Justin Timberlake, P!nk, BTS, Little Mix, Olly Murs, Sia, The Chainsmokers, MØ, ZAYN, Sam Smith, Meghan Trainor, Miley Cyrus & Bring Me The Horizon, as well as global brands including Spotify, Vodafone, Vogue & GQ.
Currently I head up artist partherships for the UK at Spotify, focusing on delivering global marketing campaigns and music partnerships, working across on-platform promotion, digital, social, out of home, podcasts and live events.
