about me


With 15 years of experience in brand marketing and a strong media background, I specialise in creating high-impact campaigns at the intersection of music, tech, and data. My expertise covers content strategy, product marketing, talent management, and analytics.

Over the years, I've worked with artists such as The Rolling Stones, Sam Smith, Florence + The Machine, Lewis Capaldi, Justin Timberlake, Bring Me The Horizon and P!nk, as well as global brands including TikTok, Spotify, Vogue & GQ.

In 2024, I joined TikTok to lead Music Streaming & Digital Partnerships, and most recently, I headed up Music Partnerships at Spotify, driving market-leading campaigns across digital, social, and live events. I’ve also held roles at Condé Nast, Sony Music, and TaP Management, focusing on creative marketing and talent development.



awards


Spotify Wrapped 2022
2x Webby Winner

Bring Me The Horizon
Clio Award 2020 - Silver Winner

Little Mix
BRIT Award 2019 -British Video, Social Vote Campaign

Spice Girls 25
Music Week Award 2022 - Best Catalogue Marketing Campaign

#1 UK Albums - Official Charts
Bring Me The Horizon - amo
P!nk - Beautiful Trauma
P!nk - Hurts 2B Human
Olly Murs - 24 Hrs
Years & Years - Communion




press


︎︎︎ The Rolling Stones x FC Barcelona︎︎︎ Delphi Economic Forum VIII
︎︎︎ Spotify x Eurovision 2023

︎︎︎ Sam Smith AR Canvas
︎︎︎ Eurovision 2022 National Jurors
︎︎︎ Spice Girls 25 London Bus
︎︎︎ BBC Introducing Masterclass
︎︎︎ Sandbox Best Campaigns of 2020