about me
I’m a London-based music executive and strategist with 15+ years of experience leading global marketing and partnership strategies across music, technology and entertainment.
I’ve worked with artists, labels, platforms and brands to connect music with audiences, spanning artist strategy, digital marketing, streaming, partnerships and creative campaigns.
I’m currently SVP, Artist Brand & Audience Growth at Pophouse Entertainment, where I lead marketing and audience growth across the company’s portfolio of iconic artists, including Avicii, KISS, Sia, Tina Turner and Iron Maiden. My work brings together catalogue development, data, digital innovation and global partnerships to build deeper, long-term connections between artists and their fans.
Previously, I headed up Music Streaming & Commercial Partnerships for EMEA at TikTok, leading streaming strategy, partner development and commercial growth across the region. Before that, I spent a few years at Spotify as Head of Music Partnerships, leading artist, label and marketing partnerships in one of Spotify’s largest markets.
Earlier in my career, I held senior digital marketing roles at Sony Music, and worked in brand partnerships at Condé Nast and artist management at TaP Management.
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I’ve worked with artists, labels, platforms and brands to connect music with audiences, spanning artist strategy, digital marketing, streaming, partnerships and creative campaigns.
I’m currently SVP, Artist Brand & Audience Growth at Pophouse Entertainment, where I lead marketing and audience growth across the company’s portfolio of iconic artists, including Avicii, KISS, Sia, Tina Turner and Iron Maiden. My work brings together catalogue development, data, digital innovation and global partnerships to build deeper, long-term connections between artists and their fans.
Previously, I headed up Music Streaming & Commercial Partnerships for EMEA at TikTok, leading streaming strategy, partner development and commercial growth across the region. Before that, I spent a few years at Spotify as Head of Music Partnerships, leading artist, label and marketing partnerships in one of Spotify’s largest markets.
Earlier in my career, I held senior digital marketing roles at Sony Music, and worked in brand partnerships at Condé Nast and artist management at TaP Management.
awards
Spotify Wrapped 2022
2x Webby Winner
Bring Me The Horizon
Clio Award 2020 - Silver Winner
Little Mix
BRIT Award 2019 -British Video, Social Vote Campaign
Spice Girls 25
Music Week Award 2022 - Best Catalogue Marketing Campaign
#1 UK Albums - Official Charts
Bring Me The Horizon - amo
P!nk - Beautiful Trauma
P!nk - Hurts 2B Human
Olly Murs - 24 Hrs
Years & Years - Communion
press
︎︎︎ The Rolling Stones x FC Barcelona︎︎︎ Athens Music Week 2026
︎︎︎ Delphi Economic Forum VIII
︎︎︎ Spotify x Eurovision 2023
︎︎︎ Sam Smith AR Canvas
︎︎︎ Eurovision 2022 National Jurors
︎︎︎ Spice Girls 25 London Bus
︎︎︎ BBC Introducing Masterclass
︎︎︎ Sandbox Best Campaigns of 2020