about me
I’m a London-based music executive and strategist with 15+ years of experience leading global marketing strategies across music, technology and entertainment.
I’m currently Global Head of Catalogue at Pophouse Entertainment, where I lead global catalogue strategy, growth and audience development across its portfolio of music IP.
Previously, I headed up Music Streaming & Commercial Partnerships for EMEA at TikTok, focusing on streaming strategy, partner development and commercial growth across the region. Before TikTok, I spent four years at Spotify as Head of Artist & Label Partnerships, leading artist, label and marketing partnerships across one of Spotify’s largest markets.
Earlier in my career, I held senior digital marketing roles at Sony Music and worked across artist management, brand partnerships and entertainment at Condé Nast and TaP Management.
Across my career, I’ve worked with artists, labels, platforms and brands to build strategies that connect music with audiences - spanning artist and music strategy, digital marketing, streaming, partnerships, audience development and creative campaigns.
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I’m currently Global Head of Catalogue at Pophouse Entertainment, where I lead global catalogue strategy, growth and audience development across its portfolio of music IP.
Previously, I headed up Music Streaming & Commercial Partnerships for EMEA at TikTok, focusing on streaming strategy, partner development and commercial growth across the region. Before TikTok, I spent four years at Spotify as Head of Artist & Label Partnerships, leading artist, label and marketing partnerships across one of Spotify’s largest markets.
Earlier in my career, I held senior digital marketing roles at Sony Music and worked across artist management, brand partnerships and entertainment at Condé Nast and TaP Management.
Across my career, I’ve worked with artists, labels, platforms and brands to build strategies that connect music with audiences - spanning artist and music strategy, digital marketing, streaming, partnerships, audience development and creative campaigns.
awards
Spotify Wrapped 2022
2x Webby Winner
Bring Me The Horizon
Clio Award 2020 - Silver Winner
Little Mix
BRIT Award 2019 -British Video, Social Vote Campaign
Spice Girls 25
Music Week Award 2022 - Best Catalogue Marketing Campaign
#1 UK Albums - Official Charts
Bring Me The Horizon - amo
P!nk - Beautiful Trauma
P!nk - Hurts 2B Human
Olly Murs - 24 Hrs
Years & Years - Communion
press
︎︎︎ The Rolling Stones x FC Barcelona︎︎︎ Athens Music Week 2026
︎︎︎ Delphi Economic Forum VIII
︎︎︎ Spotify x Eurovision 2023
︎︎︎ Sam Smith AR Canvas
︎︎︎ Eurovision 2022 National Jurors
︎︎︎ Spice Girls 25 London Bus
︎︎︎ BBC Introducing Masterclass
︎︎︎ Sandbox Best Campaigns of 2020