Florence + The Machine
artist partnership
may 2022
Led the artist partnership with Florence Welch and her team to celebrate the release of the highly anticipated album 'Dance Fever'.
The partnership included an 'album experience' on Spotify which featured an exclusive 7-minute feature film. The campaign was supported with a marketing campaign including OOH placements in London, Toronto and New York.
On album release Spotify launched the world’s first OOH tapestry 'billboard'. Taking inspiration from the era that inspired the album, we re-imagined the album’s artwork as a Pre-Raphaelite tapestry, which was displayed at Dulwich Picture Gallery in London for seven days.
The tapestries featured a plaque explaining the artwork and a QR code encouraging fans to head to Spotify for an exclusive album experience.
This immersive activation not only redefined album promotion but also leveraged art and technology to amplify fan engagement and drive traffic to Spotify, reinforcing the album’s cultural relevance.
press
︎︎︎ creative review
︎︎︎ the drum
︎︎︎ campaign live
︎︎︎ the standard
The partnership included an 'album experience' on Spotify which featured an exclusive 7-minute feature film. The campaign was supported with a marketing campaign including OOH placements in London, Toronto and New York.
On album release Spotify launched the world’s first OOH tapestry 'billboard'. Taking inspiration from the era that inspired the album, we re-imagined the album’s artwork as a Pre-Raphaelite tapestry, which was displayed at Dulwich Picture Gallery in London for seven days.
The tapestries featured a plaque explaining the artwork and a QR code encouraging fans to head to Spotify for an exclusive album experience.
This immersive activation not only redefined album promotion but also leveraged art and technology to amplify fan engagement and drive traffic to Spotify, reinforcing the album’s cultural relevance.
press
︎︎︎ creative review
︎︎︎ the drum
︎︎︎ campaign live
︎︎︎ the standard
