Sam Smith — Gloria

artist partnership
january 2023
A three-phase campaign for Sam Smith, driving to exclusive pre-release content, followed by an exclusive album experience on Spotify.

Commissioned the first-ever pre-save ad for Spotify alongside an album trailer, featuring exclusive footage and unreleased tracks, which also featured across significant digital OOH globally - reaching 13M users across UK and US paid social.

The partnership also included an exclusive ‘Gloria’ listening event, attended by 40 top fans in London who had the chance to be immersed into the “Gloria” world and listen to the record before its release. The event aesthetic and concept was focused on the album creative, creating an intimate experience at The Windmill in Soho featuring performances from Sam Smith’s album choir, as well as an aerial performance to Unholy, and DJ sets and Q&A with Jodie Harsh. 

The overall campaign helped us secure 718M media impressions.

︎︎︎ daily mail
︎︎︎ london post