︎
nikos antoniou 

strategic partnerships
— music marketing

selected work
about
nikos antoniou

strategic partnerships
— music marketing

[selected work]
TikTok
Spotify Wrapped  
The Rolling Stones
x FC Barcelona
Sam Smith
Florence + The Machine
RAYE
Lewis Capaldi
Condé Nast
Bring Me The Horizon
more

about

head of music streaming & digital partnerships
november 2024 - today

lead, strategic partnerships
march 2024 - november 2024
In March 2024 I joined TikTok UK, leading the company’s marketing efforts across UK and Europe and supporting the growth of strategic partnerships with talent managers and agencies.

In November 2024, I moved to SoundOn, TikTok’s promotion and music distribution platform, to lead music streaming strategy and digital partnerships across EMEA.