Sam Smith AR Canvas

artist partnership
october 2020
Immersive Hologram Video for ‘Diamonds’ on Spotify

In October 2020, Sam Smith collaborated with Spotify and Powster for the launch of a web-based augmented reality (AR) activation for Smith’s new single “Diamonds,” only available on Spotify.

In the experience, fans can be fully immersed in the world of Sam Smith, viewing and interacting with a miniature AR version of the star dancing on their mobile device screen placed within the viewer’s immediate surroundings (on a desk, in a living room, etc), replacing a traditional music video set.

POWSTER employed the use of volumetric capture tech to film the artist in 3D, creating the first-ever three-dimensional AR artwork to be featured on Spotify, and marking a breakthrough in the evolution of album artwork on the Spotify platform, which has previously only featured static images and looping videos.
Rolling Stone
Dimension Studio
Music Ally