Olly Murs
digital marketing
october 2019
Interactive Album Teaser | Olly Murs "24HRS"
To amplify the release of Olly Murs' 24HRS album, I led the creation of an interactive album sampler that gave fans a unique way to experience the album. This digital activation allowed users to "turn back time" and explore Olly’s last 24 hours through exclusive album teasers, using cutting-edge inline video technology on iPhone, a first with iOS10. The interactive platform invited fans to shift seamlessly between "the morning after" and "the night before," creating a playful and immersive experience that resonated deeply with audiences, adding excitement and anticipation around the album’s release.
http://www.24hrs.video
To amplify the release of Olly Murs' 24HRS album, I led the creation of an interactive album sampler that gave fans a unique way to experience the album. This digital activation allowed users to "turn back time" and explore Olly’s last 24 hours through exclusive album teasers, using cutting-edge inline video technology on iPhone, a first with iOS10. The interactive platform invited fans to shift seamlessly between "the morning after" and "the night before," creating a playful and immersive experience that resonated deeply with audiences, adding excitement and anticipation around the album’s release.
http://www.24hrs.video
