Olly Murs

digital marketing
october 2019
Interactive Album Teaser

To promote Olly Murs' album '24HRS' we built an interactive album sampler that allows users to 'turn back time' and see Olly's last 24 hours, while listening to exclusive teasers from the album. The site used cutting-edge inline video for iPhone which was a new feature in iOS10, allowing fans to switch seamlessly between the morning after and the night before – producing a simple, playful and unexpected interaction.