Bring Me The Horizon - amo
uk digital marketing + creative
2018
UK digital marketing and creative for Bring Me The Horizon’s album ‘amo’
I led the digital marketing campaign for Bring Me The Horizon's bold and experimental album ‘amo’, which marked a significant departure from their earlier sound, incorporating a mix of pop, EDM, and rock elements. My strategy focused on amplifying the album’s genre-defying approach and connecting with both the band’s core fanbase and new listeners.
The campaign included a digital-first approach that leveraged social media, streaming, and exclusive content to drive engagement. We created compelling visuals and interactive social media experiences that aligned with the album's themes of love, pain, and transformation, resonating with a wide audience. Key elements included Spotify playlists, exclusive interviews, and behind-the-scenes content that reinforced amo's experimental nature.
Additionally, I worked closely with the band and their team to roll out the album's promotional assets across multiple platforms, ensuring that the narrative of the album’s themes was consistent, yet dynamic, to match the varied musical styles. The campaign’s success contributed to amo's critical acclaim and commercial success, solidifying Bring Me The Horizon's position at the forefront of innovative music marketing.
🏆 #1 UK album - Official Charts
I led the digital marketing campaign for Bring Me The Horizon's bold and experimental album ‘amo’, which marked a significant departure from their earlier sound, incorporating a mix of pop, EDM, and rock elements. My strategy focused on amplifying the album’s genre-defying approach and connecting with both the band’s core fanbase and new listeners.
The campaign included a digital-first approach that leveraged social media, streaming, and exclusive content to drive engagement. We created compelling visuals and interactive social media experiences that aligned with the album's themes of love, pain, and transformation, resonating with a wide audience. Key elements included Spotify playlists, exclusive interviews, and behind-the-scenes content that reinforced amo's experimental nature.
Additionally, I worked closely with the band and their team to roll out the album's promotional assets across multiple platforms, ensuring that the narrative of the album’s themes was consistent, yet dynamic, to match the varied musical styles. The campaign’s success contributed to amo's critical acclaim and commercial success, solidifying Bring Me The Horizon's position at the forefront of innovative music marketing.
🏆 #1 UK album - Official Charts
