In November 2020 Spotify announced their latest RADAR artist partnership for the UK, with 2020’s emerging alternative artist beabadoobee. RADAR is an influential force behind the successful breakthrough of emerging artists and a hallmark catalyst to propel the next generation of global superstars.
beabadoobee’s bespoke programme of support from Spotify’s RADAR included:
- An immersive fan experience on Spotify via Storylines, in which beabadoobee took fans ‘behind the songs’ with a track-by-track guide to her debut album ‘Fake It Flowers’
- Production of a print zine that will be offered exclusively to beabadoobee’s top Spotify listeners, with CD insert, and packed full of behind-the-lyrics stories, polaroids and creative from beabadoobee’s own personal collection;
- Features and covers in Spotify’s playlists including RADAR First Listen and Our Generation;
- Marketing promotion across each campaign tentpole including hero OOH marketing.