Anna Vissi live at OAKA
creative director + executive producer
2026
A once-in-a-generation cultural moment.
In September 2026, Anna Vissi will headline the Olympic Stadium in Athens for the largest show of her career. Following record-breaking, sold-out performances at the Panathenaic Stadium, this project marks a new peak - both creatively and culturally.
I led the creative direction for the announcement and rollout, with the objective of positioning the show beyond a traditional concert - as a defining cultural moment.
The campaign introduces what will become the largest show ever staged by a Greek artist. A high-impact visual identity, combining monumental scale with a strong sense of presence and intimacy.
At its core is a cinematic trailer shot across Athens and London, directed by Machine Operated, built around a simple but powerful idea: Anna as the centre of gravity.
The trailer opens with Anna surrounded by a dancing crowd - her audience - captured in a continuous sense of motion, energy and connection. This builds into a final reveal: Anna standing alone at the centre of the Olympic Stadium - the same positioning, but now against the vastness of OAKA. The juxtaposition expands the scale: from being immersed in her audience to commanding a space built for tens of thousands.
The visual world is complemented by a series of campaign images shot by Madison Phipps, balancing power, glamour and timelessness, alongside a bold typographic system (ANNA OAKA) designed to scale across digital, ticketing and large-format environments.
A campaign that feels closer to a global release than a traditional show announcement, and marks a new chapter in Anna Vissi’s career.
In September 2026, Anna Vissi will headline the Olympic Stadium in Athens for the largest show of her career. Following record-breaking, sold-out performances at the Panathenaic Stadium, this project marks a new peak - both creatively and culturally.
I led the creative direction for the announcement and rollout, with the objective of positioning the show beyond a traditional concert - as a defining cultural moment.
The campaign introduces what will become the largest show ever staged by a Greek artist. A high-impact visual identity, combining monumental scale with a strong sense of presence and intimacy.
At its core is a cinematic trailer shot across Athens and London, directed by Machine Operated, built around a simple but powerful idea: Anna as the centre of gravity.
The trailer opens with Anna surrounded by a dancing crowd - her audience - captured in a continuous sense of motion, energy and connection. This builds into a final reveal: Anna standing alone at the centre of the Olympic Stadium - the same positioning, but now against the vastness of OAKA. The juxtaposition expands the scale: from being immersed in her audience to commanding a space built for tens of thousands.
The visual world is complemented by a series of campaign images shot by Madison Phipps, balancing power, glamour and timelessness, alongside a bold typographic system (ANNA OAKA) designed to scale across digital, ticketing and large-format environments.
A campaign that feels closer to a global release than a traditional show announcement, and marks a new chapter in Anna Vissi’s career.