Alan Walker & Steve Aoki
Streaming & DSP strategy
October - December 2025
I led the streaming strategy for the collaborative release from Alan Walker and Steve Aoki under their joint project Lonely Club. The campaign focused on positioning the release within the global electronic music ecosystem through strategic playlist programming and platform activations.
The collaboration formed part of their joint creative project exploring themes of connection and isolation through electronic music storytelling.
The collaboration formed part of their joint creative project exploring themes of connection and isolation through electronic music storytelling.