https://nikosantoniou.com Nikos Antoniou | Music Marketing & Partnerships | TikTok, Spotify, Condé Nast, Sony Music Thu, 28 Nov 2024 12:50:31 +0000 https://nikosantoniou.com en https://nikosantoniou.com/home Mon, 23 Oct 2023 19:28:49 +0000 Nikos Antoniou | Music Marketing & Partnerships | TikTok, Spotify, Condé Nast, Sony Music https://nikosantoniou.com/home selected work↓ https://nikosantoniou.com/TikTok Sat, 14 Sep 2024 15:34:12 +0000 Nikos Antoniou | Music Marketing & Partnerships | TikTok, Spotify, Condé Nast, Sony Music https://nikosantoniou.com/TikTok <img width="1580" height="384" width_o="1580" height_o="384" data-src="https://freight.cargo.site/t/original/i/a952defd61f77160a73eec30114f1594a05e08b80a616e6dfcaddcb60557536e/tiktok-logo.png" data-mid="218064376" border="0" src="https://freight.cargo.site/w/1000/i/a952defd61f77160a73eec30114f1594a05e08b80a616e6dfcaddcb60557536e/tiktok-logo.png" /> head of music streaming &amp; commercial partnerships, emea march 2024 - today In March 2024 I joined the&nbsp;TikTok music team to&nbsp;lead music streaming strategy and commercial partnerships across EMEA for SoundOn - TikTok’s promotion and music distribution platform. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/aec8a28fb7bfaa2aaecd1160f5e08e6113e2b608450b36bc9534e3b0ced60e0b/vimeo-864744220-hls-fastly_skyfire-5923-ezgif.com-video-to-gif-converter-1.gif" data-mid="218064369" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/aec8a28fb7bfaa2aaecd1160f5e08e6113e2b608450b36bc9534e3b0ced60e0b/vimeo-864744220-hls-fastly_skyfire-5923-ezgif.com-video-to-gif-converter-1.gif" /> https://nikosantoniou.com/spotify-wrapped-live-in-london Mon, 04 Dec 2023 13:59:48 +0000 Nikos Antoniou | Music Marketing & Partnerships | TikTok, Spotify, Condé Nast, Sony Music https://nikosantoniou.com/spotify-wrapped-live-in-london Spotify Wrapped Live in Londontalent booking + artist marketing november 2023 For the first time ever, Spotify brought Wrapped to life, with a special&nbsp; IRL show and TikTok LIVE from Drumsheds, celebrating the biggest music and cultural moments of 2023. As the Talent Booking Lead for the event, I played a pivotal role in bringing Spotify’s first-ever Wrapped live event to life. I curated and secured top-tier talent, including Sam Smith, Charli XCX, Chase &amp; Status, and RAYE, ensuring each performance captured the essence of 2023’s cultural and musical highlights.The show also included performances from Libianca, Kenya Grace and Strandz and was hosted by Harriet Rose, Big Zuu and Max Balegde. My work extended beyond talent, contributing to the campaign's success by localizing marketing strategies, fostering artist partnerships, and aligning the event with Spotify's global Wrapped initiative. awards ︎︎︎ Best Large Scale Activation Experience - The Drum Awards press ︎︎︎ clash ︎︎︎ music tech︎︎︎ getty <img width="2790" height="1780" width_o="2790" height_o="1780" data-src="https://freight.cargo.site/t/original/i/aee981c87e210ddf7652d1b4f868029788166caabd97edbb9c74378e325a4103/Screenshot-2023-12-04-at-14.00.52.png" data-mid="198529873" border="0" src="https://freight.cargo.site/w/1000/i/aee981c87e210ddf7652d1b4f868029788166caabd97edbb9c74378e325a4103/Screenshot-2023-12-04-at-14.00.52.png" /><img width="2528" height="1506" width_o="2528" height_o="1506" data-src="https://freight.cargo.site/t/original/i/880a16e9845dffc48e102e3e33157ba6b65bbba0c652faa0490c450292c8095d/Screenshot-2023-12-04-at-14.00.45.png" data-mid="198529901" border="0" src="https://freight.cargo.site/w/1000/i/880a16e9845dffc48e102e3e33157ba6b65bbba0c652faa0490c450292c8095d/Screenshot-2023-12-04-at-14.00.45.png" /><img width="2780" height="1844" width_o="2780" height_o="1844" data-src="https://freight.cargo.site/t/original/i/076b5fba107d13222dca986b0cf606748c0525310a858c9248da69eb99e46f4e/Screenshot-2023-12-04-at-14.00.39.png" data-mid="198529902" border="0" src="https://freight.cargo.site/w/1000/i/076b5fba107d13222dca986b0cf606748c0525310a858c9248da69eb99e46f4e/Screenshot-2023-12-04-at-14.00.39.png" /><img width="2774" height="1840" width_o="2774" height_o="1840" data-src="https://freight.cargo.site/t/original/i/0f99110d04e9147c721c98f5539deda5ed54b81fa5a7ae52f64a95861dfb8efe/Screenshot-2023-12-04-at-14.15.08.png" data-mid="198530558" border="0" src="https://freight.cargo.site/w/1000/i/0f99110d04e9147c721c98f5539deda5ed54b81fa5a7ae52f64a95861dfb8efe/Screenshot-2023-12-04-at-14.15.08.png" /><img width="2774" height="1840" width_o="2774" height_o="1840" data-src="https://freight.cargo.site/t/original/i/b49813a1e9b25e7c6642a0890aae813abe72a7c7877886f2ea516864f1c90db5/Screenshot-2023-12-04-at-14.15.04.png" data-mid="198530557" border="0" src="https://freight.cargo.site/w/1000/i/b49813a1e9b25e7c6642a0890aae813abe72a7c7877886f2ea516864f1c90db5/Screenshot-2023-12-04-at-14.15.04.png" /> https://nikosantoniou.com/florence-the-machine Tue, 24 Oct 2023 01:07:53 +0000 Nikos Antoniou | Music Marketing & Partnerships | TikTok, Spotify, Condé Nast, Sony Music https://nikosantoniou.com/florence-the-machine Florence + The Machineartist partnership may 2022 Led the artist partnership with Florence Welch and her team to celebrate the release of the highly anticipated album 'Dance Fever'. The partnership included an 'album experience' on Spotify which featured an exclusive 7-minute feature film. The campaign was supported with a marketing campaign including OOH placements in London, Toronto and New York. On album release Spotify launched the world’s first OOH tapestry 'billboard'. Taking inspiration from the era that inspired the album, we re-imagined the album’s artwork as a Pre-Raphaelite tapestry, which was displayed at Dulwich Picture Gallery in London for seven days. The tapestries featured a plaque explaining the artwork and a QR code encouraging fans to head to Spotify for an exclusive album experience.This immersive activation not only redefined album promotion but also leveraged art and technology to amplify fan engagement and drive traffic to Spotify, reinforcing the album’s cultural relevance. press ︎︎︎ creative review ︎︎︎ the drum ︎︎︎ campaign live ︎︎︎ the standard <img width="960" height="639" width_o="960" height_o="639" data-src="https://freight.cargo.site/t/original/i/beb702aa982be6f8cc86c0f73e89f17511ce6a7134a7960f5d3c52e63e9033a0/13134346-2d9d61ee-7c21-4792-a0c7-7221668a7fef.png" data-mid="194627648" border="0" src="https://freight.cargo.site/w/960/i/beb702aa982be6f8cc86c0f73e89f17511ce6a7134a7960f5d3c52e63e9033a0/13134346-2d9d61ee-7c21-4792-a0c7-7221668a7fef.png" /> <img width="2000" height="1331" width_o="2000" height_o="1331" data-src="https://freight.cargo.site/t/original/i/81cd6908d2cfff873a885a802b53d416873929e6007eea758dac2a5f008673ad/FlorenceandtheMachineTapestry6.png" data-mid="194627649" border="0" src="https://freight.cargo.site/w/1000/i/81cd6908d2cfff873a885a802b53d416873929e6007eea758dac2a5f008673ad/FlorenceandtheMachineTapestry6.png" /> <img width="1096" height="1500" width_o="1096" height_o="1500" data-src="https://freight.cargo.site/t/original/i/426fcecf323de7171d2dcf30a73f92be26e480878e41e37de90b859b05fadaa8/FlorenceandtheMachineTapestry1.png" data-mid="194627650" border="0" src="https://freight.cargo.site/w/1000/i/426fcecf323de7171d2dcf30a73f92be26e480878e41e37de90b859b05fadaa8/FlorenceandtheMachineTapestry1.png" /> <img width="1122" height="1500" width_o="1122" height_o="1500" data-src="https://freight.cargo.site/t/original/i/06c37ceea33df5034d15253e2491de7726c0cfe1ca56ad5190ec8f5756547ced/FlorenceandtheMachineTapestry2.png" data-mid="194627653" border="0" src="https://freight.cargo.site/w/1000/i/06c37ceea33df5034d15253e2491de7726c0cfe1ca56ad5190ec8f5756547ced/FlorenceandtheMachineTapestry2.png" /> <img width="2000" height="1331" width_o="2000" height_o="1331" data-src="https://freight.cargo.site/t/original/i/80b5a8f41568c9589572dbfabe255963f917a7e9967f0409f88ca6ada96f17e2/FlorenceandtheMachineTapestry3.png" data-mid="194627651" border="0" src="https://freight.cargo.site/w/1000/i/80b5a8f41568c9589572dbfabe255963f917a7e9967f0409f88ca6ada96f17e2/FlorenceandtheMachineTapestry3.png" /><img width="2000" height="1245" width_o="2000" height_o="1245" data-src="https://freight.cargo.site/t/original/i/5c905a40b0db7b3d95f33c31d92c003098bcd545bdc450e05604de959773e6b0/FlorenceandtheMachineTapestry4.png" data-mid="194627652" border="0" src="https://freight.cargo.site/w/1000/i/5c905a40b0db7b3d95f33c31d92c003098bcd545bdc450e05604de959773e6b0/FlorenceandtheMachineTapestry4.png" /> https://nikosantoniou.com/sam-smith Tue, 24 Oct 2023 09:50:01 +0000 Nikos Antoniou | Music Marketing & Partnerships | TikTok, Spotify, Condé Nast, Sony Music https://nikosantoniou.com/sam-smith Sam Smith — Gloria artist partnership january 2023 For Sam Smith’s album Gloria, I spearheaded a three-phase global campaign designed to drive engagement and create an unforgettable album experience for fans. The campaign began with exclusive pre-release content, including the first-ever Spotify pre-save ad, paired with an album trailer featuring unreleased tracks and footage. This content was amplified through extensive global digital OOH placements and a paid social campaign, reaching over 13 million users in the UK and the US. To bring Gloria to life, the partnership culminated in an intimate and immersive album listening event at The Windmill in Soho, London. Forty top fans were invited to explore the Gloria creative world, with a night featuring a live performance by Sam Smith’s album choir, an aerial display set to Unholy, and a DJ set and Q&amp;A with Sam and Jodie Harsh. The event’s design fully embodied the album’s themes, creating a deeply personal experience, executed by creative studio The In. The integrated campaign secured 718 million media impressions globally, positioning Gloria as a cultural milestone for Sam’s career, while enhancing fan connection and Spotify’s reputation as a leader in creative artist partnerships. press ︎︎︎ daily mail ︎︎︎ london post <img width="1500" height="1031" width_o="1500" height_o="1031" data-src="https://freight.cargo.site/t/original/i/d2e7ea153e4ce02d261d131fdee37217c686842f2e760b51e92c3400ea68bae9/IMG_7120.jpg" data-mid="194667361" border="0" src="https://freight.cargo.site/w/1000/i/d2e7ea153e4ce02d261d131fdee37217c686842f2e760b51e92c3400ea68bae9/IMG_7120.jpg" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ebafa42bce454898d75f68cf91b32c685814197e53e0c52c556bf5a183ebbbcb/IMG_7075-Large.jpeg" data-mid="194667363" border="0" src="https://freight.cargo.site/w/960/i/ebafa42bce454898d75f68cf91b32c685814197e53e0c52c556bf5a183ebbbcb/IMG_7075-Large.jpeg" /> <img width="6591" height="4394" width_o="6591" height_o="4394" data-src="https://freight.cargo.site/t/original/i/9913906f510143a590ac63eef971df46b4a988f33c49c81b4bfdfa8ea3bada67/Leicester-Square-19th-January--Sam-Smith-2.jpg" data-mid="194667371" border="0" src="https://freight.cargo.site/w/1000/i/9913906f510143a590ac63eef971df46b4a988f33c49c81b4bfdfa8ea3bada67/Leicester-Square-19th-January--Sam-Smith-2.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8b382e2fa5010c52299dd225a8faea79d1a94e9d3e0546d484bc1374825ef95c/DMB-SPOTIFY_SAM_SMITH_GLORIA_LISTENING_PARTY026.jpeg" data-mid="194667370" border="0" src="https://freight.cargo.site/w/1000/i/8b382e2fa5010c52299dd225a8faea79d1a94e9d3e0546d484bc1374825ef95c/DMB-SPOTIFY_SAM_SMITH_GLORIA_LISTENING_PARTY026.jpeg" /> <img width="634" height="801" width_o="634" height_o="801" data-src="https://freight.cargo.site/t/original/i/3ff97c046372b24f156ee9085afbca67be05d98ab84a63d57fb809b4acd8e8ed/IMG_4547.jpg" data-mid="222571134" border="0" src="https://freight.cargo.site/w/634/i/3ff97c046372b24f156ee9085afbca67be05d98ab84a63d57fb809b4acd8e8ed/IMG_4547.jpg" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ebf1643840691b03b5f807752c164204a9a50fa5a3a3836ff7cbc2f1e8d4272e/IMG_7066-Large.jpeg" data-mid="194667365" border="0" src="https://freight.cargo.site/w/960/i/ebf1643840691b03b5f807752c164204a9a50fa5a3a3836ff7cbc2f1e8d4272e/IMG_7066-Large.jpeg" /> <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5921f2e8b98b64a00383aacf33a7f7a6dcff15a1613db13510452b3c0625c769/_JPC5520.jpg" data-mid="194667367" border="0" src="https://freight.cargo.site/w/1000/i/5921f2e8b98b64a00383aacf33a7f7a6dcff15a1613db13510452b3c0625c769/_JPC5520.jpg" /> <img width="1500" height="1027" width_o="1500" height_o="1027" data-src="https://freight.cargo.site/t/original/i/d15ecb5a7792a73599b328dc11e9a1b620c5825156957368185a40f82eed5582/_JPC5560.jpg" data-mid="194667368" border="0" src="https://freight.cargo.site/w/1000/i/d15ecb5a7792a73599b328dc11e9a1b620c5825156957368185a40f82eed5582/_JPC5560.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3cf579790d392be7a95bf284ec18fb1ea1a629946861b32ae01ca0430f1f5170/_JPC5515.jpg" data-mid="194667369" border="0" src="https://freight.cargo.site/w/1000/i/3cf579790d392be7a95bf284ec18fb1ea1a629946861b32ae01ca0430f1f5170/_JPC5515.jpg" /> <img width="6497" height="4331" width_o="6497" height_o="4331" data-src="https://freight.cargo.site/t/original/i/84de824d9fa164844afc124001966ac53f37d14bc632dc36152511e06f550f1d/IMG_4545.JPG" data-mid="222571068" border="0" src="https://freight.cargo.site/w/1000/i/84de824d9fa164844afc124001966ac53f37d14bc632dc36152511e06f550f1d/IMG_4545.JPG" /> https://nikosantoniou.com/the-rolling-stones Mon, 23 Oct 2023 22:05:51 +0000 Nikos Antoniou | Music Marketing & Partnerships | TikTok, Spotify, Condé Nast, Sony Music https://nikosantoniou.com/the-rolling-stones The Rolling Stones x FC Barcelona artist partnership october 2023 Spotify x The Rolling Stones x FC Barcelona Bringing together the greatest band of all time with one of the most iconic football clubs. I led&nbsp;the strategic partnership between Spotify, The Rolling Stones and FC Barcelona for a takeover which saw the iconic Rolling Stones lips logo on the front of the club's shirts during El Clásico vs Real Madrid - one of the biggest games in world football. In addition, I helped shape the never-done-before limited edition lifestyle collection of clothing featuring the lips logo, alongside the football club’s badge and the Spotify logo. The timing coincided with the release of Rolling Stones’ 26th album, Hackney Diamonds - their first in 18 years. press ︎︎︎ hypebeast ︎︎︎ espn︎︎︎ bbc︎︎︎ forbes <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/c1d978868528ebe5f56f431c7143dc8cbfbd2b20e1b4ae3850aea907ab17c602/SPOTIFY-X-FC-BARCELONA-X-ROLLING-STONES-3-1.jpg" data-mid="194613572" border="0" src="https://freight.cargo.site/w/1000/i/c1d978868528ebe5f56f431c7143dc8cbfbd2b20e1b4ae3850aea907ab17c602/SPOTIFY-X-FC-BARCELONA-X-ROLLING-STONES-3-1.jpg" /> <img width="2334" height="3500" width_o="2334" height_o="3500" data-src="https://freight.cargo.site/t/original/i/2eaf47cfcffdfbae0fef0b0707ae4ff24a7f6a265612ef8021314b68e9ffa154/231014_SPOTIFY_SHOT_13_5486.jpg" data-mid="194614016" border="0" src="https://freight.cargo.site/w/1000/i/2eaf47cfcffdfbae0fef0b0707ae4ff24a7f6a265612ef8021314b68e9ffa154/231014_SPOTIFY_SHOT_13_5486.jpg" /> <img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/4e0360119fd19f483d2f1df49f97bceb0648838ba2e46e6891bc64a25e5c39eb/231014_SPOTIFY_SHOT_14_5586.jpg" data-mid="194614017" border="0" src="https://freight.cargo.site/w/1000/i/4e0360119fd19f483d2f1df49f97bceb0648838ba2e46e6891bc64a25e5c39eb/231014_SPOTIFY_SHOT_14_5586.jpg" /> https://nikosantoniou.com/bring-me-the-horizon Tue, 24 Oct 2023 03:07:54 +0000 Nikos Antoniou | Music Marketing & Partnerships | TikTok, Spotify, Condé Nast, Sony Music https://nikosantoniou.com/bring-me-the-horizon Bring Me The Horizon digital marketing october 2019 Spotify data-driven personalised merchBring Me The Horizon’s ‘amo in colour’ is a unique initiative connecting streaming with physical merchandise. We built a bespoke website that analyses fans’ Spotify data and generates unique t-shirt designs, based on their listening habits.&nbsp; In a world-first initiative connecting streaming with physical merchandise, the dedicated amo in colour site used Spotify data to generate T-shirts based on fans’ listening habits.&nbsp;The end result is an exclusive T-shirt with a design that reflects their streaming behaviour. Those without a Spotify account are also catered for, with an option to manually input song choices to create a customised tee. The site was developed collaboratively between RCA Records UK, 4th Floor Creative and creative agency Phantom. awards 🏆 Clio Awards 2020 - Silver Winner press ︎︎︎ nme ︎︎︎ kerrang <img width="2338" height="849" width_o="2338" height_o="849" data-src="https://freight.cargo.site/t/original/i/8edda327950097404336d59d09f65bda4c293f267cd0109ee52e77a5d593f75e/4fc-case-study-bmth.jpg" data-mid="194636380" border="0" src="https://freight.cargo.site/w/1000/i/8edda327950097404336d59d09f65bda4c293f267cd0109ee52e77a5d593f75e/4fc-case-study-bmth.jpg" /> ︎ https://nikosantoniou.com/P-nk Tue, 24 Oct 2023 20:27:19 +0000 Nikos Antoniou | Music Marketing & Partnerships | TikTok, Spotify, Condé Nast, Sony Music https://nikosantoniou.com/P-nk P!nk uk digital marketing&nbsp; 2016 - 2019 UK digital marketing for P!nk From 2016 to 2019, I led the UK digital marketing strategy for P!nk’s releases, delivering two consecutive #1 albums on the Official UK Chart. Through innovative campaigns and strategic audience engagement, the efforts not only solidified P!nk’s position as a chart-topping artist in the UK, but also earned industry recognition, including the Sandbox Award for Best Music Campaign of 2018.&nbsp; 🏆 2x #1 Albums - Official UK Chart&nbsp;🏆 Sanbox Best Music Campaign of 2018 <img width="1753" height="1240" width_o="1753" height_o="1240" data-src="https://freight.cargo.site/t/original/i/6da1b4bd851234a810b108fb4b970694af8b6e7054de62aed30e230939bccbed/Pnk-Sandbox.jpg" data-mid="194732825" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/6da1b4bd851234a810b108fb4b970694af8b6e7054de62aed30e230939bccbed/Pnk-Sandbox.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/6029bc0f463e7766a3d3491c9cb8d55dfefa75b028a7e140fe8aa8c7182e679b/pink.jpg" data-mid="194732962" border="0" src="https://freight.cargo.site/w/1000/i/6029bc0f463e7766a3d3491c9cb8d55dfefa75b028a7e140fe8aa8c7182e679b/pink.jpg" /> https://nikosantoniou.com/RAYE Thu, 28 Nov 2024 12:50:31 +0000 Nikos Antoniou | Music Marketing & Partnerships | TikTok, Spotify, Condé Nast, Sony Music https://nikosantoniou.com/RAYE RAYE — My 21st Century Blues artist partnership february 2023 To celebrate RAYE’s debut album, My 21st Century Blues, my team led the strategic partnership between RAYE and her label to create an exclusive launch event that honored her artistic journey and independent spirit. In collaboration with The In, we designed as an intimate gathering for RAYE’s closest friends, family, and industry supporters, the event embodied the soulful and defiant essence of the album.&nbsp;The campaign exemplified Spotify's commitment to spotlighting transformative artists, generating buzz and positioning RAYE’s debut album&nbsp;My 21st Century Blues as a pivotal moment in her career. It underscored the power of collaboration in elevating groundbreaking talent while creating an authentic and memorable experience for guests. press ︎︎︎ yahoo ︎︎︎ getty <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/948dbfffdd43c3f26ea37af94185bb9b7be7030cb452ae86147af86e3b47ed86/RAYE.gif" data-mid="222572811" border="0" src="https://freight.cargo.site/w/480/i/948dbfffdd43c3f26ea37af94185bb9b7be7030cb452ae86147af86e3b47ed86/RAYE.gif" /> <img width="1298" height="1922" width_o="1298" height_o="1922" data-src="https://freight.cargo.site/t/original/i/a82726e69b33edc0951844e2fdef4b62164d61c94600a63b40b3d1d36a7659a8/AJP_9517_86bde7b7-e83c-478d-ae88-b81a4c3ff312_JP.jpeg" data-mid="222572450" border="0" src="https://freight.cargo.site/w/1000/i/a82726e69b33edc0951844e2fdef4b62164d61c94600a63b40b3d1d36a7659a8/AJP_9517_86bde7b7-e83c-478d-ae88-b81a4c3ff312_JP.jpeg" /> <img width="1500" height="998" width_o="1500" height_o="998" data-src="https://freight.cargo.site/t/original/i/d8638e87be9937bf3b740ef538df1661d4ee94921cabe6d5e7abc0795c898039/AJP_9755_be6dcf9d-dd9f-442b-aeac-73cb7123e157.jpeg" data-mid="222572470" border="0" src="https://freight.cargo.site/w/1000/i/d8638e87be9937bf3b740ef538df1661d4ee94921cabe6d5e7abc0795c898039/AJP_9755_be6dcf9d-dd9f-442b-aeac-73cb7123e157.jpeg" /> <img width="1284" height="2337" width_o="1284" height_o="2337" data-src="https://freight.cargo.site/t/original/i/91bd1c8c1194e42ad7c79ea0744e962c774f1aeae12868197d274c4af01c1c1c/IMG_4627.jpg" data-mid="222572776" border="0" src="https://freight.cargo.site/w/1000/i/91bd1c8c1194e42ad7c79ea0744e962c774f1aeae12868197d274c4af01c1c1c/IMG_4627.jpg" /> <img width="2500" height="1664" width_o="2500" height_o="1664" data-src="https://freight.cargo.site/t/original/i/91066b7300c61308f2e20a71d0a1c6db11f033a15021f607c0d05673f889f2b7/AJP_9732_e3b6a678-3557-4051-945e-fe7f0eee4f4e.jpeg" data-mid="222572475" border="0" src="https://freight.cargo.site/w/1000/i/91066b7300c61308f2e20a71d0a1c6db11f033a15021f607c0d05673f889f2b7/AJP_9732_e3b6a678-3557-4051-945e-fe7f0eee4f4e.jpeg" /> https://nikosantoniou.com/Little-Mix Tue, 24 Oct 2023 03:25:03 +0000 Nikos Antoniou | Music Marketing & Partnerships | TikTok, Spotify, Condé Nast, Sony Music https://nikosantoniou.com/Little-Mix Little Mix digital marketing + creative february 2019 BRIT Awards 2019&nbsp; - Social Vote Campaign I led a dynamic digital campaign for Little Mix, driving social engagement and votes for the 2019 BRIT Awards social voting. The campaign successfully amplified fan interaction, helping Little Mix secure the British Video award for their hit single “Woman Like Me.” This achievement not only showcased the power of fan-driven digital strategies but also highlighted the importance of engaging online communities in real-time during major music events. awards 🏆&nbsp;BRIT Award 2019 - British Video, Social Vote 🏆 #2 UK album